Demand Greatness

Marine, Police officer, Success Coach

Brian P Cook is a simple guy from Montana. He served four years honorably active duty in the Marine Corps as Military Police Dog Handler, then was a Memphis police officer for 14 years until he pursued his calling and realized entrepreneurship was his destiny and mission in life. DEMAND GREATNESS!

Demand Greatness - Marine, Police officer, Success Coach

In business you’ve got to stay close to the fire.


In my 9 years of experience I’ve learned something powerful. I’ve watch and seen people change their lives. Increased their income, created time freedom, travel and get more time with their family all because they chose to stay close to the fire.

People are idiots with Smart Phones


I don’t know about you but life feels as if it is a blur. So plugged in but at the same time not plugged in at all. I get tripped out that everyone thinks they are so busy. Busy doing what? Updating your Facebook, Twitter and InstaGram? Snapchatting people things they can only view once then it’s going? We’re not busy…

We’re just told that we’re busy. If we would put down the damn phone, tablet and close the lap top we’d realize that we just pissing away time. Valuable time. I miss the days of meeting the boys for drink and just talking. I really do dislike my phone, the internet and everything that comes along with them. I saw this video that really describes it so well.

What if we just put our phones down and got back to the HUMAN connection? I miss the noise of people laughing and chatting. I’ve often caught myself getting in my car and just driving. No radio, no phone talk, no texting….just being with myself and not being busy.

Can we all just unplug for an hour a day?

What is Affiliate Marketing?

Not to long ago I saw what was going on with a company called Vemma. I had heard of the company but didn’t know much about it. I took a leap of faith and it’s been the best decision I’ve made in my life. I’ve put a little time in effort into myself, my team aka my family and we together have built a large organization around the globe and put several people into cars that Vemma is paying for.

Vemma just recently made a shift, a shift that I believe is going to change the entire industry of Network Marketing. If you want to just learn more about this shift watch the video below.

People ask me or sometimes just say “You’re lucky, I could never do that.” That statement makes me laugh, laugh very hard. You see I started in the industry as a person that didn’t like people, didn’t trust people and had become very cynical. I was a former Police Officer in Memphis, TN and had lost friends, seen the raw mean side of humans and had no trust in other humans. I knew that there had to be something else out there, something better for me, my family and the people I care about. I found network marketing and it ignited a fire under by butt to be a better human. On a scale of 1-10 when I started I was probably a 1, heck I might have even been a 1/2. I had to start reading the books, loving people, attending conventions and seminars to re program my brain. I had to love myself, trust other humans and have faith again. This was not easy and there wasn’t any luck involved. Many times I wanted to quit and I shed many tears getting to be a good human again. It was a journey and an adventure that was well worth it. Was I lucky? No, I just never quit. After being in our industry for 8 year I was able to earn my first paid for car by Vemma, not any car at 2014 BMW 535M. My first dream car…thank you team now let’s go get you into your dream car!


Vemma All-In 2014


Last year we didn’t capitalize on taking the excitement and momentum from our National Revolution convention.  This year I will not let that happen.  This year I’m teaming up with the right people.  You know the non-complainers, the action takers and dream makers.

If you’re overly sensitive, don’t treat your business like a business or don’t like real leadership then this video is NOT for you.

Change the world


One of my most favorite movies is “Pay it Forward”  There’s several different bc3reasons it makes me happy.  I think the biggest reason I know I will change the world is because I Empower Humans.  I give the ability to dream again, the ability to truly take care of themselves and to do the same to others.

People don’t know what they don’t know.   They forget how miserable they are, just how sad they are and how hopeless they feel.  I felt that way at one point in my life and I asked for help, an angel to be exact.  That angel didn’t show up the next day it took several years but when she did I knew it, yet I fought it because I had no trust.  Her will outlasted mine and she made me a much better human.  One that had hope.  Michelle Jones I thank you for that, you are my angel.

Michelle I appreciate your strong will, you unimpeachable character and how willing you are to help anyone.  You have the kindest heart of anyone I’ve ever met.  I’m so happy you chose me to spend the rest of your life with.  I love you dearly.

Here’s a clip from the movie that I hope makes you really think about how powerful you are and what you can do for other humans.

What did you do to ever change the world… 

I’ve recently been blessed to share this experience once again in my life (I can never get enough of it) of helping someone find out who they truly are, or remember how amazing they are.  

This is truly the reason I love network marketing.  First of all it allows you to be who you truly are.  It allows you to be the gift god intended you to be, not the person that just has to settle.  In network marketing we get to help people become a lot of things, all of which they get to chose.  They also get cheerleaders and coaches helping them become amazing again.  They get to learn how to dream again.  It really warms my heart to help people out of their shell of sadness into a life of happiness.  It is why I do what I do.  I love what the late, great Zig Ziglar said at one of the first conferences I attended in Memphis of 2006…



I’ve adopted this and made it one of my life missions to help other humans.  Just two weeks ago I met a woman who was sad, defeated, depressed and with out hope.  She joined our team because she trusted the man, Lucas Stanton who shared it with her.  Like most people she didn’t have a bank account over flowing with money.  It wasn’t easy for her but she KNEW if she didn’t do something different she would never have anything different.  Sara Hash took as she calls it “A Leap of Faith” and went ALL IN!  She had no idea what she really got herself into.  She did not know who Amber Lampe, Josha Wakeman, Jay Williams, Bart Ratliff or I was at the time she took the leap.  We are just humans like her that wanted to help her have what she wants in life.  I had the honor to speak to her mother, while holding back tears of joy said “My Sara has her bubbles back!”  

How would if feel if your mother said that about you?

I want people to know that Sara is no different than you, she just took the leap. She knew that if she didn’t do something different that should couldn’t expect to have something different.  Sara is beginning to dream again.  Sara has her love and confidence coming back to her.  All because a group of people reached out to her and said “you can do this!”

If you’re reading this I ask you again What have you done to change the world?  What will you do?  Why not partner up with a group of people that can give you confidence, help you achieve your dreams and live the life you deserve?

It all starts with a decision.


Attitude Inventory


It’s a wise custom to end an old year and begin a new one with serious self-reflection. What did you learn last year that could improve your life and make you a wiser and better person?

If you want to have a successful and fulfilling New year, start by examining the way you think and feel about your job, your relationships, and yourself. After all, the single most important factor in personal happiness and your impact on others is your attitude.

In the geometry of life, the axiom is “positive attitudes produce positive results.” They make success more likely, failures less harmful, pleasures more frequent, and pain more bearable. Some people tend to bring warm sunshine wherever they go; others bring cold chills. What do you bring?

To find out where you can improve, take an inventory of your predispositions, the attitude you’re most likely to start with:

▪ Are you generally optimistic or pessimistic?

▪ Do you tend to assume the best or expect the worst of people?

▪ Is your first instinct to be empathetic or judgmental?

▪ Is your first instinct to be supportive or critical?

▪ Do you send the message that you enjoy life or that you’re barely enduring it?

▪ Do you come across as the captain of your own ship or simply a passenger?

Wherever you are on the positive-attitude spectrum, think how much better things could be if you were more consistently and self-consciously optimistic, empathetic, supportive, grateful, enthusiastic, hopeful, and cheerful.

So why not resolve to think, act, and speak more positively about yourself, your family, your coworkers, and everyone else in your life?

Remember, character counts.

Michael Josephson



2014: Abundance and no clutter

I look back on 2013 as one of my most educational years ever.  This was a year where I really felt challenged and learned some tough lessons.  It was a year of self discovery to say the least.  2013 was my first year full year in Vemma where I experienced the major ups in a business and some downs.  I reflect on it like I do Marine Corps boot camp.  A very tough and proud moment in my life but I don’t want to do it again.  Meaning it was very trying, yet very educational.  Not that I’m educated I’m going to take my Vemma business to the NEXT level.

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2013 saw my team hit the Elite level in Vemma, a level that less that .1% of people ever hit.  I saw many of my team promote to high levels.  If you readthis blog at all you would have read that one of my proudest moment was my dear friend Chuck and Amber Lampe earned their first car, a 2013 BMW 535xi M.  This year solidified some friendships, tested some friendship and even ended some friendships.  It was definitely a year to be thankful for.  I would say it mostly strengthened relationships and friendships.


Here’s a video about Vemma 2013 that is fun to watch and you’ll see Michelle and I in several shots but you really have to look!

2013 was a year where I was once again very proud of my best friend and wife. She has a work ethic like no one I’ve ever seen, she is truly unstoppable and of course that’s easy for me to just say.  Her work ethic, inspiring leadership lead her team to be the #1 National Director team in BeautiControl.  She is the only human in BeautiControl to ever earn Tupperware’s chairman summit two times in a row.  Michelle is a MACHINE!  That is like LeBron James winning Finals MVP two times in a row, it’s a big deal.  Michelle and I both had the pleasure of earning brand new cars in 2013.  Michelle earned a 2014 Mercedes-Benz SLK250 convertible with BeautiControl and I earned a 2014 BMW 535i M sport with Vemma.  Not to brag but seriously…how cool is that?

2014…I’ve been waiting on you to come!  I’ve got some lofty goals this year but I wouldn’t have it any other way.

1.  My team will become a Royal Ambassador team by helping four team members become Elite level Presidential teams.  We will be an Ambassador team by our international ALL IN Vemma conference in April of 2014. 

2.  Michelle and I will add children into our lives this year and be the most amazing parents together.

3.  Michelle and I will buy our first dream home together this year for our expanding family in Las Vegas.

4.  Michelle and I will put our company Empowering Humans into full action mode of doing exactly what the name says.  We will Empower more Humans in 2014 than ever before!

I pray that you have clearly defined goals for 2014.  I hope you have a strategic game plan for reaching them and the right people in your life to accomplish them.  I want nothing more than you to have your best year ever.  This is the year Michelle and I cut all clutter and begin living a life of full abundance!  May you do the same!

Break Free Of Your Negative Patterns for 2014

Sometimes learning requires repeated lessons. However, there usually comes a time when déjà vu gets to be a little annoying. Here are some tips to avoid taking another ride on the merry-go-round.

1. Recognize your patterns.

First and foremost, you have to recognize you’re in a cycle. We all know people who find themselves in the same situation even though the names of characters may have changed. They complain with the same intensity as if it’s the first time they’re encountering it. Sometimes, you’re the person with the same complaints you had 10 years ago. Do any of these sound familiar?

“Why does this always happen to me?”

“People always treat me this way…”

“I never get to…”

As soon as you hear yourself say certain phrases, this should trigger you to check your current status. You’re in a cycle. Don’t blindly follow your well-worn path. Recognize and make a conscious break from it.

2. Be accountable.

After recognition, the next step to changing anything is to accept responsibility in the situation. Only when you do this can you make empowering choices. To continually blame something or someone outside of yourself holds you captive. What you are saying is that only they have the power to save you. Accountability takes that power back.

You may not be directly responsible for a situation in which you find yourself, but you are 100% responsible for what you choose to do from that point forward.  Listen to a call I did with Tim Altvater on accountability


3. Check your emotions.

When you’re in the depths of emotion, it’s hard to do anything but be in that space. However, with practice, you’ll catch yourself earlier and earlier each time you feel yourself about to dive in. If not, unchecked emotion will lead you right back to your original starting place.


This isn’t about controlling emotions. They’re useful and shouldn’t be repressed. Emotions are signals that give you clues about your deepest and often unconscious triggers. You have to peel back the layers and find out what’s at the root instead of taking immediate action while you’re in the midst of it. You have to step out of the vortex of emotion in order to step up.

4. Extract the lessons.

Whatever the situation is, there’s always something to be learned from it. If you refuse to accept that, you almost guarantee that you’ll repeat the lesson. Just like in school, you must do the work before you are allowed to advance.

5. Make a different choice.

More often than not, we repeat cycles because we repeat the choices we’ve made in the past. Much of our behavior is automated, which means we tend to react to situations instead of thoughtfully responding to them.

When you start to evaluate circumstances through lenses of clarity, you can begin to see and therefore, make unfamiliar choices. Those decisions may be uncomfortable, but that willingness to stretch will present new outcomes.

Your tomorrows don’t have to look like your yesterdays. With concentrated effort you can break the spell of redundancy. Life is waiting to present you with countless possibilities if that is your desire. Liberate yourself.


CREDIT:  Mind Body Green



2014 accountability


Wikipedia defines ethical accountability as:  Within an organization, the principles and practices of ethical accountability aim to improve both the internal standard of individual and group conduct as well as external factors, such as sustainable economic and ecologic strategies

In my short time on this planet I’ve learned a many things.  I’ve learned not to put my hand in fire.  Pay my bills and taxes and to treat people with respect (thanks Mom).  This time of year I’ve learned that many people make New Year’s resolutions and my guess is about 95% of them don’t keep them.  I know that reason is because they are not being held accountable to their word.  They say it just to say it.  To feel good but I don’t believe that they really have the intention to stick to their word.

In today’s America it has become alright or normal to give no value to your word.  In the beginning of this country our fore fathers only had their word.  Sometimes nothing else and their word was their bond.  You would have been terribly ashamed to not follow through on your word.  In today’s America you are conditioned to be a victim, someone always bailing you out and not holding you to your word.  We’re so afraid to confront people for fear of attack, getting sued or embarrassed that we just let people lie and give no value to their word.  People say “oh well I’ll do it next time” and we just go along with it, even if we know they won’t.

I feel as no one takes responsibility for their words or their actions.  As a cop when you stopped someone for speeding it was rare someone would say, I was speeding you got me.  It was more like, why are you stopping me isn’t there a murderer you should be looking for?  If people took responsibility for their word with ownership and that they need to have value imagine how much better this country would be?  Then there’s the answer-ability to what they said they would do.  Such as in 2014 I’m going to the gym and losing 10 lbs, then being held to answer to that claim.  Or, they could hire a personal trainer to make them answer to their claim.  Someone that would hold them accountable to their word. 


In my line of work 95% of people fail because they are not accountable to themselves, their leader or their team.  They make claims that they’re going to talk to so many people a day then don’t.  They justify to themselves they’ll just do double the next day then they don’t.  They know their word has no value but don’t ask someone for accountability.  I would say that people that ask for accountability succeed 80% of the time as long as they stay true to themselves, their accountability partner and take daily actions.

I love the saying, if you want things to be different you have to be different.  We as humans can over come almost anything and everything.  It’s the ones that take action, their word has value and will let nothing stand in their way that create a different life.  Is that you?

I leave you with my favorite video from 2013.  It’s from Eric Thomas who I had the pleasure to meet, speak with and have speak to my team.  Eric is a master motivator with his energy but his words, they inspire action.  Take in his video and know that starting right now, today you can have anything you ever wanted but it starts with you being ACCOUNTABLE!  It starts with your word having VALUE and people TRUSTING that your word has value.  Make 2014 your best year ever and DEMAND GREATNESS!


24 Rules For Being A (better) Human Being In 2014

I really believe we as humans want to be the best we can be. Sometimes we might not have a clue of what that means or exactly what to do.  I love reading positive articles on the web and I happened across a blog called the Thought Catalog, brilliant name I must say, and found this post.  I liked it so much I thought I would share it with you, my friends and add some of my thoughts to it.

Let’s all strive to be the best humans we can be in 2014…


1. Learn to be okay with not being okay, be present.

2. Learn to have conversations that do not consist of lambasting someone else, especially when that someone is you.  If you do, that makes you look ugly.

3. Give the most kindness to those who seem like they least deserve it but always be kind.

4. Learn to define and describe people without initially reaching for their sex or appearance as key adjectives.

5. Realize that perspective determines everything.

6. Understand that when something upsets you, it’s striking a nerve of truth and you get to chose how you respond.

7. Understand that when someone upsets you, the best thing to do is understand where they’re coming from and that it’s really not about you.

8. Know that no matter how far you’ve come, there’s no point at which it’s appropriate to remain sedentary.  You are either growing or dying, keep growing.

9. Be radically, sincerely honest. Be shocked at how deeply you can connect with people when you are.

10. Know that if you want to have a conversation about something that upsets you, insulting someone is only the by-product of your own defenses, and will ultimately raise theirs as well, not open lines of understanding and communication.  Take responsibility for what you’ve done, don’t be a victim.

11. Realize that selflessness is one of the most predominantly wonderful qualities a person can have.

12. Learn to actually feel happy for other people and tell them.

13. Go into everything with the knowing that you don’t know it all, and that every experience is valid, again always be growing and learning.

14. Invest in extra linens, donate what you don’t use, and keep extra Tylenol on you because people tend to need it and be without it rather frequently.

15. Call your siblings and your team more.

16. Be present in what’s at hand. You owe it to the people in your life and to the things you’ve built for yourself.  The past and present don’t really matter.

17. Understand that letting go and moving on means very humbly and slowly gesturing in the direction of which you’d like to reach.

18. Get dressed everyday, just for yourself.

19. Give better goodbyes and longer hugs

20. Carve out time to do nothing but be with yourself, really be with yourself in a positive mindset.  Vision what you want to happen.

21. Boldly make yourself your first priority. You’ll do everything better when you do.

22. Stop shaming yourself for doing things that are perfectly, normally human, but happen to be deemed imperfect in society.  Give yourself a break.

23. Read. A lot.  Daily!

24. Reach out to people, open your heart, and watch how eagerly they jump in and do the same.

If this touched you please share it with others and comment

Credit and written by:  Brianna Wiest on her blog Thought Catalog

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