Demand To Be Great!

Marine, Police officer, Success Coach

Brian P Cook is a simple guy from Montana. He served four years honorably active duty in the Marine Corps as Military Police Dog Handler, then was a Memphis police officer for 14 years until he pursued his calling and realized entrepreneurship was his destiny and mission in life. DEMAND GREATNESS!

Demand To Be Great! - Marine, Police officer, Success Coach

Change the world


One of my most favorite movies is “Pay it Forward”  There’s several different bc3reasons it makes me happy.  I think the biggest reason I know I will change the world is because I Empower Humans.  I give the ability to dream again, the ability to truly take care of themselves and to do the same to others.

People don’t know what they don’t know.   They forget how miserable they are, just how sad they are and how hopeless they feel.  I felt that way at one point in my life and I asked for help, an angel to be exact.  That angel didn’t show up the next day it took several years but when she did I knew it, yet I fought it because I had no trust.  Her will outlasted mine and she made me a much better human.  One that had hope.  Michelle Jones I thank you for that, you are my angel.

Michelle I appreciate your strong will, you unimpeachable character and how willing you are to help anyone.  You have the kindest heart of anyone I’ve ever met.  I’m so happy you chose me to spend the rest of your life with.  I love you dearly.

Here’s a clip from the movie that I hope makes you really think about how powerful you are and what you can do for other humans.

What did you do to ever change the world… 

I’ve recently been blessed to share this experience once again in my life (I can never get enough of it) of helping someone find out who they truly are, or remember how amazing they are.  

This is truly the reason I love network marketing.  First of all it allows you to be who you truly are.  It allows you to be the gift god intended you to be, not the person that just has to settle.  In network marketing we get to help people become a lot of things, all of which they get to chose.  They also get cheerleaders and coaches helping them become amazing again.  They get to learn how to dream again.  It really warms my heart to help people out of their shell of sadness into a life of happiness.  It is why I do what I do.  I love what the late, great Zig Ziglar said at one of the first conferences I attended in Memphis of 2006…



I’ve adopted this and made it one of my life missions to help other humans.  Just two weeks ago I met a woman who was sad, defeated, depressed and with out hope.  She joined our team because she trusted the man, Lucas Stanton who shared it with her.  Like most people she didn’t have a bank account over flowing with money.  It wasn’t easy for her but she KNEW if she didn’t do something different she would never have anything different.  Sara Hash took as she calls it “A Leap of Faith” and went ALL IN!  She had no idea what she really got herself into.  She did not know who Amber Lampe, Josha Wakeman, Jay Williams, Bart Ratliff or I was at the time she took the leap.  We are just humans like her that wanted to help her have what she wants in life.  I had the honor to speak to her mother, while holding back tears of joy said “My Sara has her bubbles back!”  

How would if feel if your mother said that about you?

I want people to know that Sara is no different than you, she just took the leap. She knew that if she didn’t do something different that should couldn’t expect to have something different.  Sara is beginning to dream again.  Sara has her love and confidence coming back to her.  All because a group of people reached out to her and said “you can do this!”

If you’re reading this I ask you again What have you done to change the world?  What will you do?  Why not partner up with a group of people that can give you confidence, help you achieve your dreams and live the life you deserve?

It all starts with a decision.


Attitude Inventory


It’s a wise custom to end an old year and begin a new one with serious self-reflection. What did you learn last year that could improve your life and make you a wiser and better person?

If you want to have a successful and fulfilling New year, start by examining the way you think and feel about your job, your relationships, and yourself. After all, the single most important factor in personal happiness and your impact on others is your attitude.

In the geometry of life, the axiom is “positive attitudes produce positive results.” They make success more likely, failures less harmful, pleasures more frequent, and pain more bearable. Some people tend to bring warm sunshine wherever they go; others bring cold chills. What do you bring?

To find out where you can improve, take an inventory of your predispositions, the attitude you’re most likely to start with:

▪ Are you generally optimistic or pessimistic?

▪ Do you tend to assume the best or expect the worst of people?

▪ Is your first instinct to be empathetic or judgmental?

▪ Is your first instinct to be supportive or critical?

▪ Do you send the message that you enjoy life or that you’re barely enduring it?

▪ Do you come across as the captain of your own ship or simply a passenger?

Wherever you are on the positive-attitude spectrum, think how much better things could be if you were more consistently and self-consciously optimistic, empathetic, supportive, grateful, enthusiastic, hopeful, and cheerful.

So why not resolve to think, act, and speak more positively about yourself, your family, your coworkers, and everyone else in your life?

Remember, character counts.

Michael Josephson



2014: Abundance and no clutter

I look back on 2013 as one of my most educational years ever.  This was a year where I really felt challenged and learned some tough lessons.  It was a year of self discovery to say the least.  2013 was my first year full year in Vemma where I experienced the major ups in a business and some downs.  I reflect on it like I do Marine Corps boot camp.  A very tough and proud moment in my life but I don’t want to do it again.  Meaning it was very trying, yet very educational.  Not that I’m educated I’m going to take my Vemma business to the NEXT level.

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2013 saw my team hit the Elite level in Vemma, a level that less that .1% of people ever hit.  I saw many of my team promote to high levels.  If you readthis blog at all you would have read that one of my proudest moment was my dear friend Chuck and Amber Lampe earned their first car, a 2013 BMW 535xi M.  This year solidified some friendships, tested some friendship and even ended some friendships.  It was definitely a year to be thankful for.  I would say it mostly strengthened relationships and friendships.


Here’s a video about Vemma 2013 that is fun to watch and you’ll see Michelle and I in several shots but you really have to look!

2013 was a year where I was once again very proud of my best friend and wife. She has a work ethic like no one I’ve ever seen, she is truly unstoppable and of course that’s easy for me to just say.  Her work ethic, inspiring leadership lead her team to be the #1 National Director team in BeautiControl.  She is the only human in BeautiControl to ever earn Tupperware’s chairman summit two times in a row.  Michelle is a MACHINE!  That is like LeBron James winning Finals MVP two times in a row, it’s a big deal.  Michelle and I both had the pleasure of earning brand new cars in 2013.  Michelle earned a 2014 Mercedes-Benz SLK250 convertible with BeautiControl and I earned a 2014 BMW 535i M sport with Vemma.  Not to brag but seriously…how cool is that?

2014…I’ve been waiting on you to come!  I’ve got some lofty goals this year but I wouldn’t have it any other way.

1.  My team will become a Royal Ambassador team by helping four team members become Elite level Presidential teams.  We will be an Ambassador team by our international ALL IN Vemma conference in April of 2014. 

2.  Michelle and I will add children into our lives this year and be the most amazing parents together.

3.  Michelle and I will buy our first dream home together this year for our expanding family in Las Vegas.

4.  Michelle and I will put our company Empowering Humans into full action mode of doing exactly what the name says.  We will Empower more Humans in 2014 than ever before!

I pray that you have clearly defined goals for 2014.  I hope you have a strategic game plan for reaching them and the right people in your life to accomplish them.  I want nothing more than you to have your best year ever.  This is the year Michelle and I cut all clutter and begin living a life of full abundance!  May you do the same!

Break Free Of Your Negative Patterns for 2014

Sometimes learning requires repeated lessons. However, there usually comes a time when déjà vu gets to be a little annoying. Here are some tips to avoid taking another ride on the merry-go-round.

1. Recognize your patterns.

First and foremost, you have to recognize you’re in a cycle. We all know people who find themselves in the same situation even though the names of characters may have changed. They complain with the same intensity as if it’s the first time they’re encountering it. Sometimes, you’re the person with the same complaints you had 10 years ago. Do any of these sound familiar?

“Why does this always happen to me?”

“People always treat me this way…”

“I never get to…”

As soon as you hear yourself say certain phrases, this should trigger you to check your current status. You’re in a cycle. Don’t blindly follow your well-worn path. Recognize and make a conscious break from it.

2. Be accountable.

After recognition, the next step to changing anything is to accept responsibility in the situation. Only when you do this can you make empowering choices. To continually blame something or someone outside of yourself holds you captive. What you are saying is that only they have the power to save you. Accountability takes that power back.

You may not be directly responsible for a situation in which you find yourself, but you are 100% responsible for what you choose to do from that point forward.  Listen to a call I did with Tim Altvater on accountability


3. Check your emotions.

When you’re in the depths of emotion, it’s hard to do anything but be in that space. However, with practice, you’ll catch yourself earlier and earlier each time you feel yourself about to dive in. If not, unchecked emotion will lead you right back to your original starting place.


This isn’t about controlling emotions. They’re useful and shouldn’t be repressed. Emotions are signals that give you clues about your deepest and often unconscious triggers. You have to peel back the layers and find out what’s at the root instead of taking immediate action while you’re in the midst of it. You have to step out of the vortex of emotion in order to step up.

4. Extract the lessons.

Whatever the situation is, there’s always something to be learned from it. If you refuse to accept that, you almost guarantee that you’ll repeat the lesson. Just like in school, you must do the work before you are allowed to advance.

5. Make a different choice.

More often than not, we repeat cycles because we repeat the choices we’ve made in the past. Much of our behavior is automated, which means we tend to react to situations instead of thoughtfully responding to them.

When you start to evaluate circumstances through lenses of clarity, you can begin to see and therefore, make unfamiliar choices. Those decisions may be uncomfortable, but that willingness to stretch will present new outcomes.

Your tomorrows don’t have to look like your yesterdays. With concentrated effort you can break the spell of redundancy. Life is waiting to present you with countless possibilities if that is your desire. Liberate yourself.


CREDIT:  Mind Body Green



2014 accountability


Wikipedia defines ethical accountability as:  Within an organization, the principles and practices of ethical accountability aim to improve both the internal standard of individual and group conduct as well as external factors, such as sustainable economic and ecologic strategies

In my short time on this planet I’ve learned a many things.  I’ve learned not to put my hand in fire.  Pay my bills and taxes and to treat people with respect (thanks Mom).  This time of year I’ve learned that many people make New Year’s resolutions and my guess is about 95% of them don’t keep them.  I know that reason is because they are not being held accountable to their word.  They say it just to say it.  To feel good but I don’t believe that they really have the intention to stick to their word.

In today’s America it has become alright or normal to give no value to your word.  In the beginning of this country our fore fathers only had their word.  Sometimes nothing else and their word was their bond.  You would have been terribly ashamed to not follow through on your word.  In today’s America you are conditioned to be a victim, someone always bailing you out and not holding you to your word.  We’re so afraid to confront people for fear of attack, getting sued or embarrassed that we just let people lie and give no value to their word.  People say “oh well I’ll do it next time” and we just go along with it, even if we know they won’t.

I feel as no one takes responsibility for their words or their actions.  As a cop when you stopped someone for speeding it was rare someone would say, I was speeding you got me.  It was more like, why are you stopping me isn’t there a murderer you should be looking for?  If people took responsibility for their word with ownership and that they need to have value imagine how much better this country would be?  Then there’s the answer-ability to what they said they would do.  Such as in 2014 I’m going to the gym and losing 10 lbs, then being held to answer to that claim.  Or, they could hire a personal trainer to make them answer to their claim.  Someone that would hold them accountable to their word. 


In my line of work 95% of people fail because they are not accountable to themselves, their leader or their team.  They make claims that they’re going to talk to so many people a day then don’t.  They justify to themselves they’ll just do double the next day then they don’t.  They know their word has no value but don’t ask someone for accountability.  I would say that people that ask for accountability succeed 80% of the time as long as they stay true to themselves, their accountability partner and take daily actions.

I love the saying, if you want things to be different you have to be different.  We as humans can over come almost anything and everything.  It’s the ones that take action, their word has value and will let nothing stand in their way that create a different life.  Is that you?

I leave you with my favorite video from 2013.  It’s from Eric Thomas who I had the pleasure to meet, speak with and have speak to my team.  Eric is a master motivator with his energy but his words, they inspire action.  Take in his video and know that starting right now, today you can have anything you ever wanted but it starts with you being ACCOUNTABLE!  It starts with your word having VALUE and people TRUSTING that your word has value.  Make 2014 your best year ever and DEMAND GREATNESS!


24 Rules For Being A (better) Human Being In 2014

I really believe we as humans want to be the best we can be. Sometimes we might not have a clue of what that means or exactly what to do.  I love reading positive articles on the web and I happened across a blog called the Thought Catalog, brilliant name I must say, and found this post.  I liked it so much I thought I would share it with you, my friends and add some of my thoughts to it.

Let’s all strive to be the best humans we can be in 2014…


1. Learn to be okay with not being okay, be present.

2. Learn to have conversations that do not consist of lambasting someone else, especially when that someone is you.  If you do, that makes you look ugly.

3. Give the most kindness to those who seem like they least deserve it but always be kind.

4. Learn to define and describe people without initially reaching for their sex or appearance as key adjectives.

5. Realize that perspective determines everything.

6. Understand that when something upsets you, it’s striking a nerve of truth and you get to chose how you respond.

7. Understand that when someone upsets you, the best thing to do is understand where they’re coming from and that it’s really not about you.

8. Know that no matter how far you’ve come, there’s no point at which it’s appropriate to remain sedentary.  You are either growing or dying, keep growing.

9. Be radically, sincerely honest. Be shocked at how deeply you can connect with people when you are.

10. Know that if you want to have a conversation about something that upsets you, insulting someone is only the by-product of your own defenses, and will ultimately raise theirs as well, not open lines of understanding and communication.  Take responsibility for what you’ve done, don’t be a victim.

11. Realize that selflessness is one of the most predominantly wonderful qualities a person can have.

12. Learn to actually feel happy for other people and tell them.

13. Go into everything with the knowing that you don’t know it all, and that every experience is valid, again always be growing and learning.

14. Invest in extra linens, donate what you don’t use, and keep extra Tylenol on you because people tend to need it and be without it rather frequently.

15. Call your siblings and your team more.

16. Be present in what’s at hand. You owe it to the people in your life and to the things you’ve built for yourself.  The past and present don’t really matter.

17. Understand that letting go and moving on means very humbly and slowly gesturing in the direction of which you’d like to reach.

18. Get dressed everyday, just for yourself.

19. Give better goodbyes and longer hugs

20. Carve out time to do nothing but be with yourself, really be with yourself in a positive mindset.  Vision what you want to happen.

21. Boldly make yourself your first priority. You’ll do everything better when you do.

22. Stop shaming yourself for doing things that are perfectly, normally human, but happen to be deemed imperfect in society.  Give yourself a break.

23. Read. A lot.  Daily!

24. Reach out to people, open your heart, and watch how eagerly they jump in and do the same.

If this touched you please share it with others and comment

Credit and written by:  Brianna Wiest on her blog Thought Catalog

Why I Hate School But Love Education

wakeupIf you ever got me in a small group of people I trusted and the American education system was brought up you would get to hear me go on a rant.  You see school wasn’t for me, I only graduated because of sports and girls.  I did the bare minimum, it did not make sense and even then it felt like they were trying to control how we thought.  My son Jordan was the same way, he’s super smart but by the STANDARDS we accept he was labeled ADD/ADHD and they encouraged me to medicate him so he could be a good zombie…

Watch this video from sulibreezy about why he hates school but loved education and a big thank you to Rohan Sheth for turning me on to this video.

This video tells me that we as a society still need to WAKE UP!  Stop doing what the rest of the sheepeople are doing, such as lining up to go to slaughter. All school is remembering things for a test and the better your memory the we_are_sheep_people1better your grade, it doesn’t mean you are smarter.  I means you remember better than others.  Then you forget what you remembered?  How about teaching people how to create wealth, invest money, volunteer, be creative and strive to be the best they can be.  The way to do this is to educate yourself, to read the book and experience life through our own eyes.

Being in formal school I remember knowing, I’ll never use this in my life.  I’ll never use geometry or algebra but I was required to take it.  I even tried college but realized that I knew more about life than the professor that I was wasting my time.

I don’t want to live in a world where we fill like we have to do something just because someone else does.  I want people to be empowered to make choices. Many of our close friends know that Michelle and I are working on bringing a child or 4 into the world this year.  If you didn’t know at the age of 44 this is a bit more difficult then at 24.  One thing we have whole heartedly agreed on is our child(s) will not attend public school.  Yes we are going to be those people that once again buck the system.  That’s coming from me (barely school educated) and Michelle (almost has her Phd) making that decision.  I was always taught that school was created to teach the bible by reading and writing.  That doesn’t even come close to happening any longer which means it is OUR responsibility to educate our children properly and not let the school system create mindless drones.  

If you loved or disliked this video please comment below and share it.  I appreciate and look forward to your feed back.



25 Life Lessons from Albert Einstein

1. Intellectual growth should commence at birth and cease only at death.

2. Everyone should be respected as an individual, but no one idolized.

3. Never do anything against conscience even if the state demands it.

4. If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.

5. A perfection of means, and confusion of aims, seems to be our main problem.

Albert-Einstein6. Love is a better teacher than duty.

7. If you can’t explain it simply, you don’t understand it well enough.

8. No problem can be solved from the same level of consciousness that created it.

9. Insanity: doing the same thing over and over again and expecting different results.

10. Learn from yesterday, live for today, hope for tomorrow.

11. It has become appallingly obvious that our technology has exceeded our humanity.

12. Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.

13. Force always attracts men of low morality.

14. Everything should be as simple as it is, but not simpler.

15. A man should look for what is, and not for what he thinks should be.

16. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.

17. A person who never made a mistake never tried anything new.

18. It is the supreme art of the teacher to awaken joy in creative expression and knowledge.

19. Anyone who doesn’t take truth seriously in small matters cannot be trusted in large ones either.

20. Great spirits have always encountered violent opposition from mediocre minds.

21. Education is what remains after one has forgotten what one has learned in school.

22. Logic will get you from A to B. Imagination will take you everywhere.

23. Anger dwells only in the bosom of fools.

24. Information is not knowledge. (read a short story here)

25. Never lose a holy curiosity.


Ridiculous Double Standards Women Face

In a widely-read study, business school students were given a case assignment on Heidi, a real-life successful entrepreneur in Silicon Valley. But there was a catch. Half of the class randomly received their case with one teensy tiny change made: The name “Heidi” was changed to “Howard.” Afterward, the students were surveyed, and though Heidi and Howard were found equally competent (as they should have been because they are the same person), the students found Howard much more likeable. The following ad pretty much sums up why.  This made me think of my powerful wife, Michelle…


Credits:  ORIGINAL: By Pantene Philippines. Hear the full story of the study, as told by the amazing Sheryl Sandberg. You can also read more about it here, or download the full Harvard Business School case study here.

I found the story here.

The true gift

Happy Cyber Monday!  It’s weird to type that and think about my child hood. There was no such thing growing up now we have a designated day to shop in a CyberMonday-640x400virtual world.  Are you one of these shoppers?  I only look forward to cyber Monday because my residuals of being a cop make me not want to get into groups of large people that have no problem physically assaulting you to get what they want for a ‘supposed’ discounted price.  A lot of the time they probably shouldn’t be spending money on T.V.’s (electronic income reducers is what I call them) and other no essential gadgets that are most commonly used to block out the real world any way.  It blows my mind that the average American spends on average $750 on Christmas shopping (found that here at when all you hear about is how bad the economy is.  I guess people are finding the money some where.

What is the perfect gift in my mind?  Feeling great and having options is the gift I want to give.  I know it’s easy to not eat properly all the time, I too struggle with it because it seems everything that is terrible for you tastes so good.  Yet I know eating that stuff will woman-jumpingshorten your life.  I’ve experienced some friends that have died way to early in life and they didn’t eat the best.  Just recently a friend went in and had triple by pass surgery and my mom said they seem to eat alright and they walk every day but in the end we do not know.  What I did know is that we have to take responsibility over our health.  We’ve got to do the little things like exercise, have the discipline to put the food in our body that it needs to run.  There’s nothing better in life then feeling good.  

My family has chosen to put a super food in our body called Vemma.  This super food gives the body everything it needs to heal itself.  Michelle, our Mom Bonnie, my dad Patrick and my mom Dalice all chose to put Vemma into our bodies.  By choosing to do this we’ve have some expected and unexpected results.  First was Michelle, Bonnie, Patrick and I have all lost significant amounts of weight but what’s great about that is we’ve kept it off, and it’s stayed off.  I 

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personally have weighed 215-220 since I became a Police Officer back in 1994 (it’s shifted) and most people wouldn’t say I needed to lose weight but I wanted to lose weight.  With Vemma I lost 28 pounds in 90 days, great thing is I’ve changed my habits and I’m feeling amazing, lighter and faster.  I did that with out going to gym, I just followed our coaching app to the tee!  Which you can get free to check out by clicking here!

Back to proper nutrition and cyber Monday.  I want to make you an offer you can’t refuse.  What if I told you that you can get our base  product called Vemma for 20% off.  Vemma has taken away Michelle’s knee pain, my shoulder pain and we sleep amazing.  Here are some other testimonials from people that have experienced.  Click here to read them!  Alright so 20% off perfect nutrition with science to back it, testimonials to support it and you feeling better than you have in a long time.  How about it’s in a 8 oz can you can grab and go also?  Check this out if you don’t like it?   We will give you your money back, yes that’s correct we will give you a refund if it’s not for you.  Money back guarantee!  I know you have one question, what does it taste like?  I shot this video of my friend Sam trying it for the first time, listen to what she says….

If you’re ready for the best gift ever then contact me and we will place your order and I will throw in a gift as well.


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